Communications Coordinator

POSITION RESPONSIBILITIES:

• Collaboration: Work closely with the President and CEO, as well as senior leadership team, to ensure communication strategies consistently support the organization’s strategic plan identifying areas where communication efforts are needed to support initiatives and share news with varied audiences; prepare speaking notes and presentations for senior management and board members.
• Story Telling: Proactively find, write and communicate TDH patient and organizational stories to audiences across the organization and at the local and provincial level; continually update the TDH narrative to ensure it is relevant and resonating with target audiences.
• External communications: Use appropriate strategies to “tell the TDH story” to target audiences at the local, provincial and national level; maintain a positive relationship with local elected officials, government partners and health and social service partners. Lead the development of various reports for public release.
• Internal communications: Maintain a positive organizational culture, including but not limited to write and share weekly messaging, coordinate the development of the monthly President and CEO Report; coordinate newsletter for all staff; share and coordinate operational communications as required by departments; facilitate all staff meetings.
• TDH Foundation: Maintain a positive working relationship with Foundation staff; identify opportunities to work closely together, develop a schedule to meet regularly to share ideas and products that support “telling the story “Of both the Foundation and the Hospital.
• Government Relations and Partnership Development: Manage and grow strong relationship with local and provincial elected officials, government ministries and valued health and social service partners across the district and province.
• Crisis Communications: Manage proactive communication efforts with the goal of trying to avert the need crisis communications, as much as possible; in the event of a crisis, manage the coordination of communication strategies.
• Website: Optimize the accuracy, design and accessibility of content, ensuring it is always up to date.
• Multi-media: Lead the development, production and dissemination of original content including videos, photography and other interactive pieces for use on TDH’s multimedia channels.
• Social media: Manage TDH social media accounts, ensuring content is compelling and shared on a consistent basis.
• Media: Coordinate media relations and prepare TDH staff for media interviews to help bolster proactive storytelling; act as a first point of contact for all public and media inquiries; research, write and disseminate media releases/advisories/alerts, public service announcements; read and track TDH media stories and follow up to correct inaccuracies and inconsistencies; accompany media when on TDH property to ensure patient privacy is not violated and TDH media policies are adhered too.
• Visual Identity: Ensure all corporate materials are consistent with visual identity standards and satisfy the French Language Services requirements of the hospital; participate in the marketing and branding of hospital events and activities (e.g. annual general meeting, community engagement forums, employee recognition celebrations, fundraising initiatives, conferences).
• Represent the hospital on various committees and in meetings as required.
• Perform other duties as required.